Tata Safari: The Tata Safari continues to command respect in India’s premium SUV segment through 2025, with the Mumbai-based automaker strengthening the model’s appeal through strategic special editions and future powertrain diversification. Despite facing headwinds in overall sales performance, the Safari maintains its position as a safety benchmark while preparing for significant mechanical upgrades.
Stealth Edition Adds Exclusivity to Portfolio
Tata Motors launched the Safari Stealth Edition in February 2025, positioning it as the most premium variant in the lineup. Priced at ₹25.74 lakh for the manual and ₹27.14 lakh for the automatic transmission, this limited-edition model is restricted to just 2,700 units, making it a collector’s proposition for enthusiasts.
The Stealth Edition features a distinctive matte black exterior finish that enhances the SUV’s commanding presence. Key design elements include 19-inch matte black diamond-cut alloy wheels, an exclusive Stealth mascot on the fender, and carbon noir-themed leather seats with granite black deco-stitching. The interior maintains the Safari’s luxury quotient while adding unique styling touches that differentiate it from regular variants.
Mechanically, the Stealth Edition remains identical to other Safari variants, powered by the proven 2.0-liter turbo-diesel engine producing 170 horsepower and 350 Nm of torque. Both six-speed manual and automatic transmission options are available, with the automatic commanding a premium of ₹1.4 lakh over the manual variant.
Safety Leadership Continues with Dual NCAP Recognition
The Safari maintains its distinction as India’s safest SUV, holding five-star ratings from both Global NCAP and Bharat NCAP. The achievement represents the highest adult safety score of 33.05 out of 34 points and a perfect child safety score of 45 out of 49 points, reinforcing Tata’s commitment to occupant protection.
Standard safety equipment across the range includes seven airbags, Electronic Stability Control, Advanced Driver Assistance Systems (ADAS), and a comprehensive suite of active and passive safety features. The Safari’s safety credentials have become a significant selling point, particularly for family-oriented buyers who prioritize protection alongside performance and comfort.
Sales Performance Reflects Market Challenges
Recent sales data reveals the Safari’s performance challenges in an increasingly competitive segment. In May 2025, the SUV recorded 1,109 units sold, representing a 17.2 percent month-on-month decline from April’s 1,340 units. Year-on-year performance shows a steeper 33.2 percent decline compared to May 2024’s 1,661 units.
Despite these figures, the Safari has maintained steady demand with 13,652 units sold over the past 12 months. The sales performance reflects broader market dynamics where buyers increasingly gravitate toward more affordable compact SUVs or premium offerings with additional powertrains options.
Future Powertrain Diversification on Horizon
Perhaps the most significant development for Safari’s future involves confirmed plans for petrol engine introduction by March 2026. Tata Motors has announced that both the Safari and its sibling Harrier will receive a new 1.5-liter turbo-petrol TGDi engine producing 170 horsepower and 280 Nm of torque.
This strategic move addresses a critical gap in the Safari’s portfolio, as it currently remains diesel-only in a market where petrol variants often outsell their diesel counterparts. The new TGDi engine meets BS6 Phase II emission standards and is capable of running on both regular petrol and E20 ethanol blend, aligning with India’s biofuel initiatives.
Additionally, Tata’s acquisition of rights to develop Stellantis’ FAM B 2.0-liter diesel engine opens possibilities for power upgrades. Industry speculation suggests the recalibrated diesel unit could produce around 180 horsepower, providing a more potent option for performance-oriented buyers.
Design Evolution and Premium Positioning
The current Safari generation showcases Tata’s IMPACT Design 2.0 philosophy, featuring connected LED daytime running lights, parametric grille elements, and a commanding road presence. Recent additions include the Bandipur Edition showcased at Auto Expo 2025, featuring exclusive Bandipur Bronze paintwork and wildlife conservation themes.
Interior appointments reflect Tata’s focus on premium positioning, with a 12.3-inch touchscreen infotainment system, 10.25-inch digital instrument cluster, and JBL sound system with 10 speakers. Ventilated seats for both front and second-row occupants (in six-seater configuration), panoramic sunroof, and dual-zone climate control enhance comfort levels.
Competitive Landscape and Market Position
The Safari competes primarily against the Mahindra XUV700, MG Hector Plus, and Hyundai Alcazar. While rivals offer petrol engines and all-wheel-drive options, the Safari’s strengths lie in build quality, safety ratings, and refined diesel performance. The upcoming petrol variant should help address competitive disadvantages while maintaining the model’s premium positioning.
Pricing spans from ₹15.50 lakh for the base Smart variant to ₹27.25 lakh for the top-specification Stealth Edition, positioning it competitively within the premium three-row SUV segment. Current promotional offers include benefits up to ₹75,000, making the Safari more accessible to price-conscious buyers.
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Tata Safari Legacy and Future Outlook
The Safari nameplate carries significant emotional weight in Indian automotive history, representing ruggedness, reliability, and family-friendly functionality since 1998. The current generation successfully modernizes this legacy while incorporating contemporary safety, technology, and comfort features.
With confirmed petrol engine introduction and potential diesel upgrades, the Safari appears well-positioned for sustained relevance in India’s evolving SUV market. The strategic use of special editions like Stealth and Bandipur variants demonstrates Tata’s understanding of creating exclusivity and maintaining buyer interest between major product cycles.